About Us We're not just a catchy name

-  Our Mission  -

To put the power back in the hands of buyers and sellers – where it should be.

-  Who We Are  -

On The Block is a first-of its-kind premium real estate brokerage and auction house in Canada. We came together to take the 'silent' out of the bidding process that has been widely popular in Ontario real estate transactions. To facilitate that, we’ve built a proprietary online real estate auction platform. Too many people have been frustrated and turned off by the limited information in the process, so we are changing that.

We are addressing several key concerns that have been plaguing the industry. The primary focus is transparency – of process, of information, and of costs.

Although rather new to Canada, this approach has enjoyed consistent growing success in major markets like Australia and Great Britain. With a secure bidding platform, prospective home buyers will now have the chance to purchase their dream home without guessing at what price to pay and sellers can be sure that they are getting true market competition for their property.

The offers are silent no more.

Our Leadership

Katie Steinfeld

President & Broker of Record

Primary ObjectiveTo evolve and improve the real estate industry

Favourite NeighbourhoodsBloor West Village, Davisville and Leslieville

Katie is a seasoned real estate broker who knows what’s needed to make the real estate industry better.  She created this brokerage alongside her partner to do just that.  She believes the industry needs to step up to better serve and protect the most important individuals in the process – home sellers and buyers.  Her business and marketing background allow her to create unique strategies to assist her clients with their real estate goals.

Daniel Steinfeld

Chief Executive Officer

Primary ObjectiveTo make real estate great again

Favourite NeighbourhoodsHigh Park, Anywhere with a good patio

Daniel uses his executive background to develop new strategies and processes for On The Block. He is a chartered accountant, an auctioneer, a licensed Realtor, and he’s got a Grey Cup ring (he was just the finance guy).
Daniel helped start this company to challenge the accepted norms of the real estate industry and provide the public with some real choice when buying or selling a home.